Steel Demand, Finished Steel
Steel Demand, Finished Steel

According to the World Steel Association, Steel demand in India is expected to grow above 7% in the current as well as next year. The global steel body’s report, Short Range Outlook April 2019, estimated that global steel demand may reach 1,735 million tonne (mnt) in 2019, a rise of 1.3 per cent over 2018. In 2020, the demand is projected to grow 1 per cent to 1,752 mnt, it added.

The Brussels-based WSA, which counts 85% of world steel producers as its members, also said that “the Indian economy is expected to achieve faster growth in the second half of 2019 post general elections having overcome the shocks of demonetisation and Goods & Services Tax (GST) implementation.”

For developing economies (excluding China), the global steel body presented a positive but mixed picture

Steel demand in the emerging economies excluding China is expected to grow by 2.9% and 4.6% in 2019 and 2020 respectively.

Particularly for India it said ‘Having overcome the shocks of demonetisation and the Goods & Services Tax (GST) implementation, the Indian economy is now expected to achieve faster growth starting in the second half of 2019 after the election. While the fiscal deficit might weigh on public investment to an extent, the wide range of continuing infrastructure projects is likely to support growth in steel demand above 7% in both 2019 and 2020.’

Steel demand in developing Asia excluding China is expected to grow by 6.5% and 6.4% in 2019 and 2020 respectively, making it the fastest growing region in the global steel industry.  In the ASEAN region, infrastructure development supports demand for steel.

Steel Demand, Finished Steel
Steel Demand, Finished Steel

Steel demand in the developed world reacts to a weaker trade environment

“In developed economies, steel demand grew by 1.8 per cent in 2018 following a resilient 3.1 per cent growth in 2017. We expect demand to further decelerate to 0.3 per cent in 2019 and 0.7 per cent in 2020, reflecting a deteriorating trade environment,” the body said in its report.

In 2017-18, steel demand in the US benefitted from the strong growth of the economy driven by government-led fiscal stimulus, leading to high confidence and a robust job market. In 2019, the US growth pattern is expected to slow with the waning effect of fiscal stimulus and a monetary policy normalisation. Therefore, both construction and manufacturing growth is expected to moderate. Investment in oil and gas exploration is expected to decelerate as well, while a boost in infrastructure spending is not expected.

The EU economies also face the deteriorating trade environment and uncertainty over Brexit. We expect slower growth in demand for steel in the major EU economies (especially in those more export dependent) in 2019. Steel demand growth is expected to improve in 2020, dependent on a reduction in trade tensions.

Japan recorded growth in steel demand in 2018, supported by a favourable investment environment and continued construction activities as well as a boost in consumer spending prior to the consumption tax increase. In 2019 and 2020, steel demand is likely to contract slightly due to a moderation of construction activities and decelerating exports despite the support provided by public projects.

Steel demand in Korea has been contracting since 2017 due to reduced demand from two major steel using sectors, shipbuilding and automotive. Steel demand is expected to continue declining in 2019 due to toughened real estate market measures and a deteriorating export environment. A mild recovery is expected in 2020.

The momentum of construction activities is also expected to moderate a bit in the developed economies, but thanks to the rebound in the developing economies, global growth will be maintained at a 3% level in 2019-20. However, in China, Turkey, South Korea and Argentina, construction activities are expected to continue to contract in 2019. With weakening investment and a worsening trade environment, the global machinery sector is expected to show a steady deceleration that will last till 2020, which will be more pronounced in major production hubs such as Germany, Japan and China.

Representational image, Source: WSA


Economic diversification efforts in the GCC continue in reaction to a low oil price environment but fiscal consolidation is still supressing construction activities. Steel demand is expected to continue to contract in 2019, with a minor recovery expected in 2020.

Iran’s steel demand will also contract in 2019 as the reinstatement of US sanctions causes a recession in the economy.

The situation in North Africa looks brighter, with Egypt recovering strongly after the structural reforms of 2017. Investment in energy and a recovery in the real estate market are expected to drive Egyptian steel demand. Other North African economies are also expected to show resilient growth in steel demand backed by strong investment activities.


Automotive and Construction

As pent-up demand and government stimulus measures subsided, the automotive industry saw a sharp slowdown in growth in 2018 in many countries, in particular in the EU, Turkey and China. The largest decline was observed in Turkey (-9.0%) and in the UK (-5.5%).  As a result, global auto production growth decelerated to 2.2% in 2018 from 4.9% in 2017. In 2019, global auto production will continue to decelerate to 1% growth with stabilisation expected in 2020. However, in Latin America, especially in Brazil, auto production will buck the trend and continue to show a steady rebound.